“…when you hear that crunch”

GRISSINBON - LYRICS & SOUND IDENTITY - 2025

For almost twenty years, Grissinbon’s iconic song had built strong brand recognition through consistent media exposure. The challenge was to preserve that musical equity while making it work harder for the brand. The lyrics were rewritten to bring products, range and consumption occasions into the story, balancing strategy with meter and rhyme. The project also included a new sound logo, built around the song’s identity and the unmistakable crunch of Grissinbon products. A piece of audio heritage, refreshed into a more distinctive and effective brand asset.