“Cognac, France, 1941”

DELAGE - REPOSITIONING - 2023

Les Bouchage Delage becomes Delage, a strategic repositioning designed to refresh and elevate a luxury spirits closure brand with over 80 years of heritage. At its heart is the new payoff, “Cognac, France, 1941”: a deliberate choice that turns Delage’s origins into a powerful statement of authenticity, craftsmanship and luxury. Rather than reinventing the brand, the new identity rediscovers what has always made it distinctive, bringing its heritage into a sharper, more contemporary and forward-looking dimension.