“Amanda”
ELSINORE - DIGITAL ACTIVATION - 2022
For the launch of Amanda, we worked closely with Elsinore and director Carolina Cavalli to build a digital identity around its fictional protagonist. We created Amanda’s own Instagram profile to run a Meta dark ads campaign that challenged the conventions of traditional movie advertising. The strategy then moved beyond with an unprecedented activation: Amanda’s actual clothes and props were put up for sale on Vinted.
AMANDA PRE-LOVED
The film stands out for its strong visual identity, with the characters’ costumes defined by an iconic vintage aesthetic. To connect with its target audience, the agency launched an original activation on a leading second-hand fashion platform. The initiative was further enriched by the involvement of Margherita Missoni, who curated a special selection of personal clothing and objects inspired by the film.