“A Whole Different Yogurt”

FAGE - INTEGRATED CAMPAIGN - 2024

The idea starts with the product itself: Total. A name that becomes a way to express the many different sides of Fage and the people who enjoy it. The campaign connects the product’s distinctive qualities with different attitudes, passions and moments of consumption. From active and sporty to creative and indulgent, each expression reveals a different side of Total—showing how one yogurt can naturally fit into many different moments, moods and lifestyles.